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Who is my IDEAL customer?

Who is my IDEAL customer?
Businesses often feel, that any customer is a good customer, but that is not necessarily true, you need to analyze it from a profitability standpoint as well, to make sure your invested time is rewarded

Why is it important to Market your Business?

Why is it important to Market your Business?
When you setup a business one of the fundamental questions you should ask yourself, is, how will I inform my potential clients that 1. I exist?, and 2. That I offer the products or services that they need?  If you haven’t considered that, then chances are no one will find out about what you do and it will be a slow climb to find customers.

Starting a New business (Where Do I Begin?)

Starting a New business (Where Do I Begin?)
A lot of people talk about starting their own business, or have great ideas for new business opportunities, and when pushed about a plan or time-frame, most of them concede that it’s just an idea or dream… which got me thinking, why are people so reluctant to pursue their dreams or ideas for a business? Read on.

Rewarding Staff

Rewarding Staff
At the start of the month we covered the topic of Culture and its importance within an organisation, so I thought we would keep with the theme, and elaborate more about the 5 ideas I shared around developing a good culture. Let’s start with Rewards…

Importance of Developing a Good Culture within a Business

Importance of Developing a Good Culture within a Business

Importance of Developing a Good Culture within a Business

Read on about this series of blogs around Culture,Staff and Key Performance Indicators. Ultimately you as an organisation has to find the right metrics that work for you, embracing the above ideas doesn’t necessarily guarantee a great culture, but it certainly goes a long way to developing a good one.